Haut Maison was founded in 2012 producing a range of infused spirits and liqueurs made with fresh local produce. Under new ownership in 2017 we were tasked with establishing a digital footprint for the brand and to drive new sales.
Whilst Haut Maison already had a website and social media presence it didn’t drive much in the way of traffic or engagement.
Our task was to develop an engaging digital brand that showcased the quality of the products and its island provenance.
Brief & Idea.
We started with developing a new responsive website for Haut Maison and began planning a campaign that focused on the heritage and quality of the product.
With a modern website deployed we discretely tidied up the branding and imagery and focused our efforts on Instagram and Facebook, with Instagram offering followers the opportunity to see behind the scenes, from picking to bottling and Facebook presenting the public face of the brand.
We worked on campaigns and imagery showcasing the immense time and effort that went into creating the individual products (up to six months in some cases) and helped with the launch of two new products and an entire range of special edition flavours that were exclusively available online.
The results saw Facebook and Instagram followers double, a 20% increase in sales and a 4x increase in organic reach.