Tracking the performance of your website is paramount to understand how it’s performing, what’s driving revenue and ensuring ROI on your marketing activity.
Below, we’ve compiled a list of what we believe are the ten best platforms for tracking and their benefits.
Out of the box Google Analytics will track all traffic to your website, tell you what people are looking at and most importantly, where they came from. There are also endless possibilities for customisation so you can track more accurately, which is something we specialise in.
HotJar is a fantastic fully-featured system and if you just want to play around with it, they offer a free option for low traffic and basic reports. Pricing starts at $29/mo and if you want to get serious about your website analytics, this is a great place to start.
The big feature of HotJar is “heatmaps” and “clickmaps”, in short, this will show you precisely where people are clicking and where there mouse is hovering – a vital tool for those in the e-commerce industry.
The second big feature are anonymous user recordings, a great troubleshooting tool if you have a large and complex website, watch users go through various processes of the website and help to identify blockers or hiccups in your conversions.
As well as this, the platform offers form tracking, surveys & user polls – all-in-all a pretty feature-packed system!
As well as a fully-featured social media dashboard, Sprout Social offers a very detailed insight into the performance of your social media activity. Whilst most social media platforms offer their own analytics to a certain degree, it’s no secret that they’re pretty far from user friendly, and having a platform like Sprout Social allows you to do it all from one place. As well as fantastic reporting, Sprout Social is a social media scheduler at its heart and allows you to run all of your profiles from one place, however it’s not cheap, pricing starts at $99/mo.
If you’re looking for simple and easy reporting, Crazy Egg offers heatmaps/clickmaps and user recording from only $29/mo. If you’re a regular user of landing pages and/or an e-commerce business, something like this is vital and their basic package offers fantastic value for money, including a 30-day free trial.
If you’re really serious about forms on your website, maybe, lead generation or registrations, then Formisimo is billed as “the world’s most powerful form analytics program” and they’re not wrong! It works on almost any form you may have, be they behind a password or firewall, in a mobile app or just your regular website form. The reports will breakdown performance field-by-field, which field is taking the longest on mobile? Which field has the most common spelling mistakes? Which field is missed by iPhone users? The list goes on. Pricing isn’t published on this one, but they do offer a 7-day free trial.